This is a bit off beat for @WhatProsUse[1]. Today we’ll be examining Ari Marcopoulos, a man who helped define a generation of extreme sports through photography.
Extreme sports is a term cultivated in the 90′s by marketing henchmen because they didn’t know what to call emerging activities like skateboarding, snowboarding, waterboarding (too soon?). They could have just defined them under sport but that’s not edgy enough. So over a decade later we have extreme in all of it’s variations[2] attached to rather pedestrian words like:
- Extreme Pizza – welcome to the house of rad, eat your fill
- Extreme Networks – as if computing couldn’t get more extreme [3]
- Extreme Music – really just loud noises
- Extreme Games - chess boxing should be included
Ari Marcopoulos’ camera trigger finger rivals that of a professional eSportsman. He gave the rest of us neophytes a glimpse at Californian subcultures responsible for changing what young kids in everywhere thought was extreme/awesome/rad/gnarly. Here is Ari Marcopoulos’ camera gear.
